Master your Wholesale Business.

Wholesale from A to Z: in:season is the full-service agency, that streamlines wholesale processes from preorders to in-season management using Fashion Cloud’s innovative, data-driven solutions. With in:season brand start their wholesale business or expand into new markets, making wholesale the most profitable channel.

Let’s get in touch

working with

Snocks: The dynamic Direct-to-Consumer brand is known for building a strong fan base through its dedicated D2C channels offering quality products, including socks, lingerie, street- and sportwear.

expected revenue in 2024: 85+ Mio Euro
top seller: sneaker socks, boxer shorts and hipsters

Studio Anneloes, an established fashion brand with a strong 20-year wholesale presence in the Netherlands, is known for its stylish and practical clothing.

Market leader in Benelux (250+ wholesale partners in NL)
top seller: blazers, trousers and shirts

I am a retailer and want to work with those brands

Wholesale: All About Relationships and Processes

“We have built a strong fan base through our own D2C channel (…). After our initial attempts to enter wholesale, we quickly realized that it takes true wholesale experts to get our products on the shop floor. With in:season, we have found a strong partner who supports us in growing this important channel.”

Johannes Kliesch, founder of Snocks

The Gateway to Wholesale

in:season is the solution. Relying on Fashion Cloud tools to master wholesale processes.

THE AGENCY A team of established industry experts led by Christopher Ralfs, former Head of Sales at Scotch and Soda, will kickstart a brand’s business with their vast toolbox, an extensive network and expertise about data and digital processes.

PROCESSES AND DATA The agency guides brands in data, data standardization (EDI), and digital solutions streamlining the wholesale business while ensuring that brands follow Fashion Cloud data standards.

PREORDER Relying on the Fashion Cloud Showroom, the agency will create a wow experience, master storytelling and — in turn — increase preorder volumes.

IN-SEASON MANAGEMENT Replenishment is all about analyzing an article’s performance and recommending articles at the right moment. By relying on Fashion Cloud’s Smart Replenishment, the agency masters reorder, increasing a brand’s revenue while preventing out-of-stock situations for retailers.

I am a brand and want to work with in:season

Enabling Agencies to Master Wholesale.

I am an agency and want to work with Fashion Cloud

“Our solutions, from the digital showroom to Smart Replenishment, provide the infrastructure to do wholesale in a new and data-driven way. We look forward to welcoming many more agencies to join as partners for an innovative approach to wholesale.”

René Schnellen, Managing Director at Fashion Cloud

I am an agency and want to work with Fashion Cloud

I am a brand and want to work with in:season.

We will forward your request to in:season that, at the moment, is being registered as a legal entity.

I am a retailer and want to work with the brands.

We will forward your request to in:season that, at the moment, is being registered as a legal entity.